The Brand Debate: Company
Here we are, the final post in the series meant to help you choose the right essential oil company for your family! Let’s talk about some qualities you should consider in terms of the company from which you are purchasing.
Does the company only sell essential oils, hydrosols, and solvents? Do they sell synthetic oils, as well? We are well aware that terms like “therapeutic grade” or “certified therapeutic grade” are only trademarked marketing terms, so that’s not what I’m referring to here by “only essential oils”.
How many aromatherapists, if any, does the company have on staff? An essential oil distribution company should employ at least 1 certified/registered aromatherapist or a vintage aromatherapist (one with 20+ years of experience). Better yet? An aromatherapist who OWNS a distribution company! The amount of experience, the “nose”, and the knowledge of distilling essential oils goes far beyond the business of bottling. It is an art. Many have caught onto the “trend” of essential oils and have jumped at the opportunity to make a quick, easy dollar. I truly value essential oil companies who know their product, the aromas, recommended uses, and what blends well together; this information comes from aromatherapists!
How does the company market? Online? Word of mouth? Reputation? Sales team? How long has this company been in business and what does their track record in and out the aromatherapy industry look like? Are a part of the aromatherapy industry? If they are part of the aromatherapy industry, what is their reputation in the industry?
Does the company make product claims within reason and backed by science? This is important because it shows they have done their homework and are staying within FDA guidelines, which do not allow medical claims to be made of essential oils. To do so is to practice medicine without a license, since essential oils (of ANY brand) are not regulated by the FDA.
Does the company market their oils as “superior” in any way? The answer of this question should not include truths about their product like “unadulterated” or “pure”. Doing so has caused mass confusion among consumers concerning terms like pure, therapeutic, certified, and grade because these are just marketing terms.
What sort of information does the company offer about each oil? Do they describe the aroma? Can you smell it in your imagination? Do they talk about the distiller or farmer? Do they offer suggestions of other oils that go well with this oil? Do they give you safety information for the oil? Do they offer a GC/MS report?
How does this company present or exclude information on aromatherapy in general? Do they make you aware of aromatherapy associations and other places to gain knowledge around the practice of aromatherapy?
Does their website have recipes? If they do, do they supply detailed safety information so you know if the recipes are safe for you to use?
Does the company offer you tools and resources for safe use? Are they promoting unsafe practices? Does the company specifically suggest seeking the advice of a certified/trained aromatherapist?
I truly hope this series has been helpful to you in your journey. I’ve loved growing through writing it, as well as being challenged to check out some other suppliers. If I have learned anything in my journey, it is to have balance. Buying all of your oils from one company really restricts your essential oil experience sometimes. Finding a few companies who meet your qualifications and experiencing oils (maybe even the same oil) from different distillers could broaden your essential oil journey.